Campaign details
Brand: Burger KingBrand owner: Burger KingLead agency: MullenLowe USCountry: North AmericaIndustries: Restaurants & takeawaysMedia channels: Outdoor, out-of-home, Social mediaBudget: No budget
Executive summary
It's the middle of Q2 2018. Sales are stagnant. Rivals are more popular than ever on social media. The brand needs a big, attention-driving splash, but all non-essential marketing budgets (like social media, ours) have been frozen. What's a brand like Burger King to do?
To cut through the cluttered feeds of a marketing-averse Gen Z, we needed to do something relevant...