Campaign details
Brand: CanonBrand owner: CanonLead agency: Uncle GreyCountry: Denmark, Finland, Norway, SwedenIndustries: Denmark, Finland, Norway, SwedenMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Camera brand Canon launched the world's first camera rental service on Instagram to make people experience how easy it is to use a Canon camera.
In a world where people more than ever take photos with a smartphone, people were starting to question if pictures were worth capturing on a camera and if it was even...