Campaign details
Brand: ClearBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agencies: Maiden Marketing Ltd. Pte. (POKKT), Nuworks Interactive Labs, Ogilvy and Mather PhilippinesCountry: PhilippinesIndustries: Hair careMedia channels: Competitions & contests, Gaming & in-game advertising, Online display, Online video, Programmatic displayBudget: Up to 500k
Executive summary
Although TV is the default channel for launches in the Philippines, it is highly cluttered, with aggressive competitor presence. Thus, the only way for a brand to get noticed is to invest in other channels able to reach the right...