Campaign details
Brand: Coca-ColaBrand Owner: Coca-ColaLead Agency: FP7/DubaiContributing Agencies: UM DubaiCountry: Middle EastIndustries: Carbonated soft drinksMedia Channels: Content marketing, Mobile & apps, Online display, Online video, Social media, TelevisionBudget: Up to 500k
Executive summary
In a time of tension and divide between Arab countries, Coca-Cola launched Let's Sing Together – a music-based branded content platform from Coca-Cola for Arab countries that showed how what binds Arabs together, is stronger than what was pulling them apart.
And through a connected content campaign across TV,...