Deutsche Telekom: Sea Hero Quest

Sam Wise, Vitor Forte

German telco Deutsche Telekom used mobile and social channels globally for the launch of the Sea Hero Quest game (mobile and VR) that provided a vast data set to be used in dementia research.

Campaign details

Brand: Deutsche TelekomBrand owner: Deutsche TelekomLead agency: Saatchi & Saatchi LondonContributing agencies: MediaCom Dusseldorf, Proud RobinsonCountry: GlobalIndustries: Telephone & internet servicesMedia channels: Games & competitions, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Social media, Word of mouth, advocacyBudget: 1 - 3 million

Executive summary

Deutsche Telekom believes that 'Life is for sharing', and that new technology and ideas have the ability to transform everyone's lives for the better. Launched in 2016, Sea Hero Quest...

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