Campaign details
Brand: Discover BoatingBrand owner: National Marine Manufacturers Association (NMMA)Lead agency: Ignite Social MediaCountry: United StatesIndustries: SportsMedia channels: Online display, Online video, Programmatic display, Websites & microsites, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Discover Boating focuses on increasing participation in recreational boating by demonstrating the benefits, affordability and accessibility of the boating lifestyle while helping to educate potential boaters and offering opportunities to experience the fun and togetherness of being on the water on a boat. It wanted to increase...