Brand: Discover Boating
Brand owner: National Marine Manufacturers Association (NMMA)
Lead agency: Ignite Social Media
Country: United States
Media channels: Online display, Online video, Programmatic display, Websites & microsites, Social media, Word of mouth, influencers
Budget: 500k - 1 million
Discover Boating focuses on increasing participation in recreational boating by demonstrating the benefits, affordability and accessibility of the boating lifestyle while helping to educate potential boaters and offering opportunities to experience the fun and togetherness of being on the water on a boat. It wanted to increase boating participation and manufacturer referrals from its social channels.
Discover Boating also wanted to engage a younger audience. It wanted to reach males and females, aged 25-49, living in the United States, who enjoy being outside, being active and vacationing. With this background, we started our work with a social media strategy that outlined how we were going to move potential buyers through the funnel with content and paid retargeting.