Campaign details
Brand: EdelweissBrand owner: EdelweissLead agency: Contract AdvertisingContributing agencies: MediaCom, SociosquareCountry: IndiaIndustries: InvestmentMedia channels: Cinema, Outdoor, out-of-home, Radio & audio, Social media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
Edelweiss SME Business Loans conducted research which brought to light a key insight: SMEs, MSMEs, business owners and entrepreneurs all have some things in common – their self-confidence, pride, high internal locus of control, grit, attitude and never-say-die mindset.
Edelweiss went through a similar journey of challenges and tribulations, which has helped...