Campaign details
Brand: Geological Survey of Canada History CommitteeBrand owner: Geological Survey of Canada History CommitteeLead agency: McMillanCountry: CanadaIndustries: Educational, universitiesMedia channels: Social mediaBudget: Up to 500k
Executive summary
How did a group of retired geologists engage with an audience that had practically no interest in history or geology?
By giving them a history lesson they couldn't ignore.
The Geological Survey of Canada (GSC) was turning 175. A group of retired geologists, collectively named the Geological Survey of Canada History Committee, wanted to celebrate by educating Canadians on the work...