Interac: Earning Curve

Maxine Thomas, Mike Sutton, Erin McManus

Interac, the Canadian interbank network, boosted brand affinity among the small business community in Canada.

Campaign details

Brand: InteracBrand owner: Interac AssociationLead agency: Zulu Alpha KiloContributing agencies: Media Experts, Gimlet Creative/Transmitter MediaCountry: CanadaIndustries: Digital paymentsMedia channels: Online display, Online video, Public relations, Radio & audio, Search marketing, Social media, Sponsorship - media, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Business has always been risky, especially for entrepreneurs: It's the high risk and return that motivates them to begin with. Business owners are hoping to be that one success story that overcomes all odds. Combined...

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