Jaguar: Jaguar Catwalk

Car manufacturer Jaguar created a machine-learning AI feline jaguar to tell the story of the Adaptive Dynamics technology used in its cars at motor shows in Paris and Los Angeles.

Campaign details

Brand: JaguarBrand owner: Jaguar Land RoverLead agency: Imagination LtdContributing agencies: The Mill, Grand Central Recording StudiosCountry: GlobalIndustries: Automakers & marquesMedia channels: Events & experiential, Online video, Social media, Virtual & augmented reality, Websites & microsites

Executive summary

Jaguar created a world-first machine-learning AI feline jaguar, responding and reacting in real-time to visitors at the Paris and LA Auto Shows in 2018 telling the story of Adaptive Dynamics technology in Jaguar vehicles. Leading a world class creative team, we created a brand-new experience called Catwalk, which...

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