Campaign details
Brand: JetBlueBrand owner: JetBlueLead agency: MullenLowe USContributing agencies: MullenLowe GroupCountry: United StatesIndustries: Airlines, Travel Agents, tour operatorsMedia channels: Packaging & design, Social media Budget: Up to 500k
Executive summary
91% of American adults say their favorite memories come from vacations, but we're spending more and more time at work and less time on vacation. We set out to remind people that work memories are no substitute for vacation memories.
Market background and objectives
The undertaking: Return to growth, but in the JetBlue way
After tripling between...