Campaign details
Brand: Jo Malone LondonBrand owner: Estée Lauder Companies Inc.Lead agency: The Thread TeamContributing agencies: Kitewheel, CheetahMail, Alchemy, BlueVennCountry: United KingdomIndustries: Luxury retailMedia channels: Email marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Jo Malone London is a destination for gift-givers, but, following a comprehensive customer journey audit we discovered a strong opportunity to increase repeat purchase. Converting a small percentage of first-time buyers into second-time purchasers at minimal cost would result in significant incremental revenue.
The key objective of...