Johnson & Johnson: Becoming a global data storytelling company

Issa Sandoval

Johnson & Johnson, the large multinational consumer company, teamed up with Nugit to create a scalable solution to democratise and standardise data across all APAC markets in real time.

Campaign details

Brand: Johnson & Johnson Consumer GroupBrand owner: Johnson & JohnsonLead agency: NugitCountry: GlobalIndustries: Toiletries & cosmeticsMedia channels: Websites & micrositesBudget: Up to 500k

Executive summary

Being a big multinational consumer company, Johnson & Johnson is no stranger to data. With its presence across multiple markets and brands, each with its own activations and marketing activities, the company handles a staggering amount of data daily. It also had a fragmented way of looking at the data – working with analytics and media agencies to analyse multiple...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands