Campaign details
Brand: Jotun Fenomastic WonderwallBrand owner: JotunLead agency: Wunderman DubaiContributing agencies:Country: Middle East & North AfricaIndustries: Home improvementMedia channels: Content marketing, Direct marketing, Online video, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
The interior paints market in the Middle East was in decline for more than five years. Jotun, the market leader, depended on innovations to keep growing, including new premium product Fenomastic Wonderwall. Jotun needed to convince consumers of the new product's benefits when the only thing they cared about was...