Just Property: #YourStorey

Zaanri Sharp

Real estate agency Just Property implemented a promotional campaign in South Africa that targeted first-time property buyers in order to gain more leads.

Campaign details

Brand: Just PropertyBrand owner: Just Property PTYLead agency: Hoola AgencyCountry: South AfricaIndustries: Property & constructionMedia channels: Online display, Online video, Social mediaBudget: Up to 500k

Executive summary

Just Property is a professional real estate agency that exists to inspire and enable people to think differently about how they can create and manage their wealth through property.

For this campaign, with a budget of $21,533.40, the aim was to develop and implement a promotional campaign targeted at first-time property buyers, to ultimately gain more leads. The...

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