Kaspersky Lab: #AndOwningIt

Kaspersky Lab developed an integrated campaign to combat misconceptions and build brand awareness with a younger audience.

Campaign details

Brand: Kaspersky LabBrand owner: Kaspersky LabLead agency: Radley YeldarContributing agencies: Altair MediaCountry: United KingdomIndustries: Information technologyMedia channels: Merchandise & free gifts, Public relations, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Kaspersky Lab is a global cyber security company. It wanted to reach Generation Z but is virtually unknown to younger users. Those who do know it just think it's an anti-virus company. We needed to combat misconceptions and build brand awareness.

Problem:Gen Z is the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands