Campaign details
Brand: Kaspersky LabBrand owner: Kaspersky LabLead agency: Radley YeldarContributing agencies: Altair MediaCountry: United KingdomIndustries: Information technologyMedia channels: Merchandise & free gifts, Public relations, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Kaspersky Lab is a global cyber security company. It wanted to reach Generation Z but is virtually unknown to younger users. Those who do know it just think it's an anti-virus company. We needed to combat misconceptions and build brand awareness.
Problem:Gen Z is the...