Campaign details
Brand: KFC ItalyBrand owner: YUM!Lead agency: Isobar Communications ItalyContributing agencies: Simple AgencyCountry: ItalyIndustries: Restaurants & takeawaysMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
KFC is a small newcomer in the quick-service restaurant market and the only restaurant offering the one thing Italian cuisine does not fry: chicken. Just fried chicken.
KFC's overarching challenge is to make Italian people – probably the hardest target for a foreign food brand – embrace the fried chicken obsession. But we...