Knorr: Search-Inspired Superfood Recipes

James Wong, Christopher Lui

Knorr, the food seasonings brand, used video content to connect with consumers in Hong Kong and sustain its share of a competitive market.

Campaign details

Brand: KnorrBrand owner: Unilever Hong KongLead agency: PHD Hong KongCountry: Hong KongIndustries: Sauces, seasonings, condimentsMedia channels: Content marketing, Mobile & apps, Online video, Programmatic display, Search marketingBudget: Up to 500k

Executive summary

Long working hours leave Hong-Kongers starved of time and consequently they don't have the time or energy to cook nutritious meals, leading to a decline in home dining.

Knorr, a seasoning brand in Hong Kong, turned to multiple data sources to find a solution. Search data revealed that Hong-Kongers were still interested in...

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