Lenovo Moto X Force: Rupturalism

Pavel Flegl, Jan Ridl

This case study shows how Lenovo, an electronics brand, successfully introduced its new mobile phone model in Czech Republic by creating a new art form.

Campaign details

Brand: Lenovo Moto X ForceBrand Owner: LenovoLead Agency: Prague Bistro Digital s.r.o.Contributing Agencies: Gong, Bistro socialCountry: Czech RepublicIndustries: Mobile devicesMedia Channels: Online video, Other & ambient media, Social mediaBudget: Up to 500k

Executive Summary

Our task was to present Lenovo's brand new flagship phone Lenovo Moto X Force with unshatterable display. This state-of-the-art mobile phone was designed for users who share a passion for art, design and photography. The campaign we created was targeting this art-oriented audience, for whom the unbreakable display is...

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