Campaign details
Brand: LifeStyles (USA), Blowtex (BRA)Brand owner: LifeStyles HealthcareLead agency: +KNAUSSCountry: United States, BrazilIndustries: Contraceptives, family planningMedia channels: Mobile & apps, Online video, Social mediaBudget: Up to 500k
Executive summary
Sex sells. But smartness sells even better.
We can confidently state this after engaging a young, male-centric audience – for Ansell's Blowtex and LifeStyles condoms – in digital-reach channels and building a global brand equity as a challenger. Last but not least, the truth of our statement is clearly reflected in Nielsen sales data.
Ansell is a...