Mahindra Tractors: Empowering farmers to #SowTheFuture

This case study shows how Mahindra Tractors, a tractor brand, successfully engaged with Indian farmers by creating a content platform that accurately portrayed its vast community.

Campaign details

Brand: Mahindra TractorsBrand Owner: Mahindra & MahindraLead Agency: Interactive Avenues Pvt. Ltd. Country: IndiaIndustries: Vans, Trucks, RVsMedia Channels: Content Marketing, Online video, Social mediaBudget: Up to 500k

Executive Summary

A clear market leader in India, Mahindra Tractors wanted to create quality content tailored for farmers across the country. Tractors as a brand had never forayed into the content marketing space and their brief to us was simple: What content is great content for our audience, and how do we create it?

Farmers are such a large audience...

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