Campaign details
Brand: Mahindra AutoBrand owner: Mahindra & MahindraLead agency: DDB Mudra GroupCountry: IndiaIndustries: Eco, hybrid, electric carsMedia channels: Events & experiential, Social mediaBudget: Up to 500k
Executive summary
The challenge: Help Mahindra Auto make India see potential in an environmental solution that it deems too 'first-world' to consider.
The insight: India had a contrasting relationships with issues of social change – sustainable energy seemed too small an issue to worry about, and India's other social challenges too big.
The idea:Widen the potential of...