Campaign details
Brand: Mashrou' LeilaBrand owner: Mashrou' LeilaLead agency: FP7 McCann BeirutContributing agencies: Clandestino Films, Caviar MediaCountry: GlobalIndustries: Music & theatreMedia channels: Online videoBudget: 500k - 1 million
Executive summary
Mashrou' Leila is an independent Lebanese band who compose songs against issues and inequalities affecting the Arab world. Their music deserves more attention worldwide and, with their new album launch, we needed to gain more exposure internationally.
So, when the band tasked us with promoting their new album, we tapped into a major issue facing...