Campaign details
Brand: MediaMarktBrand owner: MediaMarkt Saturn Holding Magyarország Kft.Lead agency: Wavemaker HungaryContributing agencies: Umbrella Kreatív Műhely Kft., Be Social, Café PrCountry: HungaryIndustries: Electrical retailMedia channels: Competitions & contests, Content marketing, Events & experiential, Online display, Online video, Public relations, Social media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
Black Friday is the biggest promotional sales period, mostly communicated in traditional media. This is also the time when most people turn on ad blockers.
Consumer electronics store brand MediaMarkt introduced the Black...