Ministry of Mobility: The power of cone-versions

The Ministry of Mobility of Bogotá launched a didactic campaign to make citizens aware of an on-street parking issue and its impact on the city's mobility.

Campaign details

Brand: Ministry of MobilityBrand owner: Ministry of MobilityLead agency: WundermanContributing agencies: Dirty KitchenCountry: ColombiaIndustries: Government, social policyMedia channels: Content marketing, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Bogotá, housing more than 8 million inhabitants, is the city with the third most traffic in the world, with people spending an average of 272 hours stuck in traffic yearly. One of the main causes of traffic jams are vehicles parked in prohibited areas, regardless of signs, fines or restrictions.

The Ministry of Mobility...

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