Campaign details
Brand: M&M’sBrand owner: MarsLead agency: AlmapBBDOCountry: BrazilIndustries: ConfectioneryMedia channels: Cinema, Mobile & apps, Online video, Public relations, Social media, Sponsorship - media, Television, Video on demand, Word of mouth, advocacyBudget: Up to 500k
Executive summary
M&M's, the #1 chocolate in the world, has a big ambition: become an iconic entertainment brand. This challenge requires thinking beyond advertising and developing a continuous stream of content.
M&M's characters are a powerful and versatile asset that allows the brand to be present in many different contexts, helping it achieve...