Campaign details
Brand: Murr TelevisionBrand owner: Murr TelevisionLead agency: TBWA\RAADCountry: LebanonIndustries: TV channels, services, programmesMedia channels: Mobile & apps, Other & ambient media, Public relations, Radio & audio, Social media, TelevisionBudget: No budget
Executive summary
Lebanon is a country with hundreds of thousands of life-threatening potholes, and an inactive government that can't be bothered.
Murr Television (MTV) is a local TV station that self-identifies as 'The People's Channel'. It promises to serve the public interest and push for reform through putting media pressure on the government. It...