Murr Television Lebanon: Ensa Joura

Lebanese TV station Murr Television, known as 'The People’s Channel', used TV, radio and social media to address the problem of potholes on the country’s roads and try to shame the government into doing something about them.

Campaign details

Brand: Murr TelevisionBrand owner: Murr TelevisionLead agency: TBWA\RAADCountry: LebanonIndustries: TV channels, services, programmesMedia channels: Mobile & apps, Other & ambient media, Public relations, Radio & audio, Social media, TelevisionBudget: No budget

Executive summary

Lebanon is a country with hundreds of thousands of life-threatening potholes, and an inactive government that can't be bothered.

Murr Television (MTV) is a local TV station that self-identifies as 'The People's Channel'. It promises to serve the public interest and push for reform through putting media pressure on the government. It...

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