Campaign details
Brand: Murr TelevisionBrand Owner: Murr TelevisionLead Agency: FP7/BeirutContributing Agencies: UM BeirutCountry: LebanonIndustries: TV channels, services, programmesMedia Channels: Events & experiential, Online video, Other & ambient media, Public relations, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
Women in Lebanon wouldn't take regular breast cancer screenings because they fear losing their hair as a result of treatments, if they knew they had cancer.
MTV (Murr Television), a leading Lebanese media channel, and one woman going bald, helped those...