Campaign details
Brand: NanaBrand owner: EssityLead agency: Wunderman DubaiContributing agencies: ZenithCountry: Middle East & North AfricaIndustries: Feminine hygieneMedia channels: Competitions & contests, Content marketing, Online video, Product sampling, Public relations, Sponsorship - sports, Word of mouth, influencersBudget: Up to 500k
Executive summary
How can a challenger feminine care brand, with a quarter of the budget of the market leader, break taboos in the world's most conservative region?
That's the question Nana (also known as Bodyform in the UK) – a brand that wanted to be...