National Institute for Blood Transfusions & Untold Festival: Pay With Blood

This case study shows how The National Institute for Blood Transfusions, a blood donations organisation, harvested concert goers' love for free tickets to increase blood donations in Romania.

Campaign details

Brand: Untold Festival & National Institute for Blood TransfusionsBrand Owner: Untold Festival & National Institute for Blood TransfusionsLead Agency: UMContributing Agency: McCann BucharestCountry: RomaniaIndustries: Public healthMedia Channels: Events & experiential, Other & ambient media, Outdoor, out-of-home, Public relations, Social media, Sponsorship - event, property, Television, Websites & micrositesBudget: Up to 500k

Executive Summary

Pay with Blood is the boldest national campaign ever run for blood donations in Romania, put in place through an extraordinary partnership between Untold Festival and National Institute for Blood...

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