Campaign details
Brand: NescaféBrand owner: NestléLead agency: FP7/CAI, Part of McCann WorldgroupCountry: EgyptIndustries: Hot drinksMedia channels: Online video, Packaging & design, TelevisionBudget: 500k - 1 million
Executive summary
Content is shareable, meaning we can share it with our consumers and they can share more in return.
When a piece of content inspires hundreds of consumers to create their own version of it and share it with the world, then our content is a success. When Nescafé’s chants were being sung by millions, and many more created their...