Orange: The Hammam Fighter

Telco Orange developed a campaign based on retro gaming to raise awareness and take-up of its 4G network by Tunisian youth.

Campaign details

Brand: OrangeBrand owner: OrangeLead agency: FP7/TUNContributing agencies: UM MENA, Banni Banni, Atelier216Country: TunisiaIndustries: Telephone & internet servicesMedia channels: Games & competitions, Mobile & apps, Online video, Public relations, Social mediaBudget: Up to 500k

Executive summary

In Tunisia, a market driven by youth, telecoms corporation Orange had the best 4G vs. Tunisie Telecom and Ooredoo, but was not known for it. We showed its speed and coverage by choosing retro gaming – a huge trend with Tunisian youth – and created a product demonstration that worked...

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