Campaign details
Brand: OrangeBrand owner: OrangeLead agency: FP7/TUNContributing agencies: UM MENA, Banni Banni, Atelier216Country: TunisiaIndustries: Telephone & internet servicesMedia channels: Games & competitions, Mobile & apps, Online video, Public relations, Social mediaBudget: Up to 500k
Executive summary
In Tunisia, a market driven by youth, telecoms corporation Orange had the best 4G vs. Tunisie Telecom and Ooredoo, but was not known for it. We showed its speed and coverage by choosing retro gaming – a huge trend with Tunisian youth – and created a product demonstration that worked...