Campaign details
Brand: Paddy PowerBrand owner: Paddy Power BetfairLead agency: MediaCom UKCountry: United KingdomIndustries: Lotteries, casinos, gamblingMedia channels: Online video, Outdoor, out-of-home, Print, Social mediaBudget: Up to 500k
Executive summary
Just like England scoring six goals in a World Cup group game, here's a sentence you never thought you would read: the LGBT+ community is supporting Russia. Openly. Unflinchingly. Whole-heartedly. Because whether the Russian team knew it or not (or liked it), they would be funding a campaign to tackle homophobia in football. Every time Russia scored,...