Campaign details
Brand: PepsiBrand owner: Seven-Up Bottling Company NigeriaLead agency: Insight PublicisContributing agencies: All Seasons ZenithCountry: NigeriaIndustries: Carbonated soft drinksMedia channels: Integrated, Outdoor, out-of-home, Packaging & design, Point of purchase, in-store, Radio & audio, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Thanks to the FIFA World Cup, 2018 was a big year for football, with every brand wanting to rise above the clutter of football messages to reach the consumer. But Pepsi had a bigger challenge; it didn't have...