Campaign details
Brand: Pond'sBrand owner: Unilever PhilippinesLead agency: 1 Digital Media Group Inc.Contributing agencies: Mindshare Philippines, Visions PRCountry: PhilippinesIndustries: Skin care, sun protectionMedia channels: Events & experiential, Livestreaming, Merchandise & free gifts, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
The skincare industry has changed drastically over the past three years, with millennials and Gen Zs largely responsible for this shift. Likewise, the skincare category experienced a massive upturn, due to the influx of new brands, innovative products and trends spearheaded by...