PruBSN Warisan: Always by your side

Chan Su Ling, Galen Lau, Alyafarah Zainudin

PruBSN, the leading Malaysian insurance company, increased brand awareness and engagement through a digital campaign in Malaysia.

Campaign details

Brand: PruBSNBrand owner: Prudential BSN Takaful Berhad Lead agency: Ensemble WorldwideContributing agencies: Mastermind WorldwideCountry: MalaysiaIndustries: InsuranceMedia channels: Direct marketing, Magazines - consumer, Online display, Online video, Other & ambient media, Search marketingBudget: Up to 500k

Executive summary

Life insurance is not a priority among breadwinners in most households in Malaysia. Even if they are buying insurance, it's more likely to be just for their children. But if breadwinners were to die tomorrow, how would their family fare financially?

Hence PruBSN created Warisan (Malay for...

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