Puma x one8: Playing your way to fitness

Sourabh Bharadwaj, Mehak Jaini

Sportswear brand Puma one8 implemented an inspirational campaign in India to boost brand visibility and adoption, and increase quarterly sales by 100%.

Campaign details

Brand: Puma x one8Brand owner: PumaLead agency: DDB Mudra GroupCountry: IndiaIndustries: SportswearMedia channels: Events & experiential, Livestreaming, Online video, Public relations, Social mediaBudget: Up to 500k

Executive summary

Launching in a cut-throat category, with the ambition of redefining how fitness was viewed, sportswear brand Puma one8 faced a daunting test. In addition, the responsibility of representing the biggest fitness icon in Indian sport, Virat Kohli, meant the brand needed to have a meaningful impact on fitness.

With a premium product, ensuring brand adoption and inspiring...

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