Campaign details
Brand: Canon EuropeBrand Owner: CanonLead Agency: ReutersContributing Agency: Nelson Bostock PRCountry: EuropeIndustries: Cameras, photographyMedia Channels: Events & experiential, Online display, Outdoor, out-of-home, Public relations, Social media, Websites & micrositesBudget: Up to 500k
Executive Summary
Reuters' photographers and the Canon EOS 5D series have captured some of the most iconic images of our time. Canon wanted to celebrate the fact their cameras are used to tell the world's stories through photos. They partnered with Reuters journalists in "pursuit of the perfect shot" – an image...