RITZ Crackers: Top Your RITZ

RITZ Crackers, the snack brand, worked with three American supermarket chains to increase sales.

Campaign details

Brand: RITZ CrackersBrand owner: Mondelēz InternationalLead agency: GeometryContributing agencies: Vayner MediaCountry: United StatesIndustries: Bread, cake, biscuitsMedia channels: Gaming & in-game advertising, Merchandise & free gifts, Mobile & apps, Online display, Online video, Point-of-purchase, instore, Product sampling, Word of mouth, influencersBudget: Up to 500k

Executive summary

When it comes to entertaining, transitional millennial shoppers either go all out or keep it casual. RITZ Crackers were among one of their go-to solutions for orchestrated events like the holidays, but come spring they failed to see...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands