Campaign details
Brand: RITZ CrackersBrand owner: Mondelēz InternationalLead agency: GeometryContributing agencies: Vayner MediaCountry: United StatesIndustries: Bread, cake, biscuitsMedia channels: Gaming & in-game advertising, Merchandise & free gifts, Mobile & apps, Online display, Online video, Point-of-purchase, instore, Product sampling, Word of mouth, influencersBudget: Up to 500k
Executive summary
When it comes to entertaining, transitional millennial shoppers either go all out or keep it casual. RITZ Crackers were among one of their go-to solutions for orchestrated events like the holidays, but come spring they failed to see...