Campaign details
Brand: Royal Caribbean InternationalBrand owner: Royal Caribbean InternationalLead agency: MullenLowe USContributing agencies: MullenLowe GroupCountry: United StatesIndustries: Rail, coach, boat & car rentalMedia channels: Livestreaming, Online video, Packaging & design, Public relations, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
This case study shows how travel brand Royal Caribbean collaborated with tech company Snap to create first-of-its-kind underwater Snapchat technology to stream in real time one of most unknown places in the world: the ocean.
With social media drastically changing the purchase funnel,...