Škoda Auto a.s.: Voice of the Forest

This case study shows how car brand Škoda Auto created an immersive installation as a way to introduce its environmental program in the Czech Republic.

Campaign details

Brand: Škoda Auto a.s.Brand Owner: Škoda Auto a.s.Lead Agency: Prague Bistro Digital s.r.o.Contributing Agency: CinqCountry: Czech RepublicIndustries: Automakers & marques, Compact, small family cars, Eco, hybrid, electric cars, Luxury automotive, Mid-size, large family cars, Motorcycles, bikes, MPVs, minivans, Supermini, subcompact cars, SUVs, 4x4s, Tyres, fuel, accessories, services, Vans, Trucks, RVsMedia Channels: Word of mouth, advocacyBudget: Up to 500k

Executive Summary

Since 2007, Škoda Auto has been planting one tree for every car sold.In 2016, the company's CSR programme celebrated more than a...

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