Socialistisk Folkeparti: Denmark vs. Trump – The Boomerang Effect

The left-wing political party Socialistisk Folkeparti (SF) reversed its fortunes with a strategic bus ad campaign which captured the attention of voters around the world.

Campaign details

Brand: Socialistisk Folkeparti (SF)Brand owner: Socialistisk Folkeparti (SF)Lead agency: UncleGreyCountry: Denmark, Germany, Spain, United Kingdom, United StatesIndustries: Charities & voluntary organisationsMedia channels: Outdoor, out-of-home, social mediaBudget: Up to 500k

Executive summary

This is the story of how a small Danish political party managed to capture the attention of the world by repurposing a traditional medium to make a big impact in a digital world.

The left-wing political party Socialistisk Folkeparti (SF) had experienced a vast decline in popularity after it had entered government in 2011....

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