Campaign details
Brand: Tarjeta CencosudBrand owner: Cencosud GroupLead agency: Wunderman BACountry: ArgentinaIndustries: Credit cards & loansMedia channels: Email marketing, Online video, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
We needed to strengthen the relationship with the clients of Tarjeta Cencosud (the credit card from one of the main retail groups in Latin America) and increase its preference over bank-issued credit cards.
But if we wanted to reinforce customers’ brand commitment, we first had to reinforce the brand’s commitment to Argentine families. And this included both...