Campaign details
Brand: TefalBrand owner: Groupe SEBLead agency: Wunderman DubaiCountry: Saudi Arabia, United Arab EmiratesIndustries: Home appliancesMedia channels: Online display, Online video, Programmatic display, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Tefal was falling behind and needed to drive sales for its electric grill, the OptiGrill+, in Saudi Arabia and the United Arab Emirates.
In a region where temperatures during summer can reach up to 50ºC, the only time consumers can have BBQs is during the winter, which is too short a sales...