Telekom: Vlogger Swap

Telekom Romania, a Romanian telecommunications company, worked with social media influencers to challenge social attitudes and improve brand perception.

Campaign details

Brand: TelekomBrand owner: Telekom RomaniaLead agency: Leo Burnett RomaniaCountry: RomaniaIndustries: Telephone & internet servicesMedia channels: Social media, Word of mouth, influencersBudget: No budget

Executive summary

The filter bubble effect was one of the most talked about problems of 2017. For Telekom, the telecommunications brand aiming to win over Romanians with internet-centric offers, the filter bubble was a particularly big problem, as it went against Telekom's core brand belief that 'life is for sharing'. And, beyond sharing, Telekom believes technology should always be part of the solution,...

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