Campaign details
Brand: Thai Health Promotion FoundationBrand owner: Thai Health Promotion FoundationLead agency: BBDO Bangkok Country: ThailandIndustries: Public healthMedia channels: Packaging & design Budget: No budget
Executive summary
One hundred percent of hearing-impaired people take off hearing aids at night due to discomfort. It means they're shut off from the world. But more than 70% of dangers happen at night. So, these people become unaware and cannot protect themselves. We wanted to help the hearing-impaired to be aware even when they sleep.
Market background and objectives
According to statistics collected...