Thai Health Promotion Foundation: Hearing Rescue

The Thai Health Promotion Foundation created Hearing Rescue, the world's first hearing aid to alert wearers of dangers at night.

Campaign details

Brand: Thai Health Promotion FoundationBrand owner: Thai Health Promotion FoundationLead agency: BBDO Bangkok Country: ThailandIndustries: Public healthMedia channels: Packaging & design Budget: No budget

Executive summary

One hundred percent of hearing-impaired people take off hearing aids at night due to discomfort. It means they're shut off from the world. But more than 70% of dangers happen at night. So, these people become unaware and cannot protect themselves. We wanted to help the hearing-impaired to be aware even when they sleep.

Market background and objectives

According to statistics collected...

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