Campaign details
Brand: VaselineBrand owner: UnileverLead agency: BBH New YorkContributing agencies: PHDCountry: United StatesIndustries: Skin care, sun protectionMedia channels: Sales promotion, Television, Websites & micrositesBudget: 10 - 20 million
Executive summary
This is the story of how Vaseline transformed the humble tub of Vaseline Jelly into a powerful force for global good.
As the original skin healer, Vaseline products have been a trusted staple in American households for 140 years. But, by 2014, their healing power was being taken for granted. Fighting slumping sales, Vaseline needed to find...