The Hong Kong Jockey Club: Striding On

Bonnie Lam

The Hong Kong Jockey Club (HKJC) used an integrated campaign to increase awareness of how it strives to better society, and to build closer bonds between the brand and Hong Kong people.

Campaign details

Brand: The Hong Kong Jockey ClubBrand owner: The Hong Kong Jockey ClubLead agency: Uth Creative Group LimitedContributing agencies: PHD Media Hong KongCountry: Hong KongIndustries: SportsMedia channels: Content marketing, Events & experiential, Games & competitions, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Word of mouth, advocacyBudget: 5 - 10 million

Executive summary

To increase awareness of how the Hong Kong Jockey Club (HKJC) strives to better society, and build warmer bonds between the brand and Hong Kong people, an integrated...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands