Campaign details
Brand: The University of SydneyBrand owner: The University of SydneyLead agency: The MonkeysCountry: AustraliaIndustries: Educational, universitiesMedia channels: Online display, Programmatic display, Search marketing, Social mediaBudget: 500k - 1 million
Executive summary
Would a banner ad influence your choice of where to study for your postgraduate degree? Probably not. Perhaps 6,000 different banners might – especially if they were all dynamically produced to match your course interests and reflect where you were in your own personal application process.
This paper shows how a personalised digital recruitment approach that...